If your rank trackers suggest that something is happening to your website, take a look at your traffic analytics. If there are no major changes, then your rank tracker might be serving you skewed data. If there is also a drop in traffic, this means that the ranking really is changing and is affecting your performance.

How often does Google ranking change?

This number includes changes to its ranking system, user interface and more. Plus, Google ran more than 600,000 experiments. That means Google search is changing, on average, 12 times per day.